The terms, written to be read rather than survived.

Two different things, and one of them wins.

These terms cover using this website, and they set the default rules for work I do for you.

They are not the whole story of a paid job. Before any paid work starts I'll give you a written quote or scope: what I'm building, what it costs, and when. If anything in that quote contradicts a line on this page, the quote wins. This page fills the gaps the quote doesn't mention.

Using the site means you accept the site part of these terms. Accepting a quote means you accept the rest.

What the pages here are, and what they are not.

• The writing here is general information. It isn't advice for your specific business until I've looked at your business. Don't make an expensive decision on the strength of a web page, mine included.
• Prices shown are real, and they're starting points. The packaged prices on the offers page are what those packages cost as described. Change the scope and the price changes, which is why the quote is the thing that binds, not the page.
• Client work shown here is shown with permission. The sites, screenshots and results belong to the businesses named.
• Measurements are real measurements. Performance scores quoted here were run against those live sites. Scores move as the web moves, so treat them as a record of a real result rather than a promise about tomorrow.
• Links out are just links. I don't control the sites I link to, and I'm not responsible for what they do.
• Don't attack the site. No scraping it into a competing service, no attempts to break into it, no using it to send anything unlawful. Otherwise, read it, copy a phone number, send it to a friend, all fine.

The content, code and design of this site are mine. Quote it with attribution if it's useful to you. Don't republish it wholesale as your own.

Free means free, with the honest caveats.

The presence audit costs nothing and carries no obligation. I look at your website, your Google profile, your socials and your search results the way a customer would, and I send you a written report. It's yours to keep whether or not you ever spend a dollar with me, including if you hand it to somebody else to action.

• It's my professional opinion at a point in time, not a certification and not a guarantee that fixing everything in it produces a particular result.
• I look at what's publicly visible. I don't need logins and I won't ask for them.
• I may decline one, or take longer than usual, if I'm buried. I'll tell you rather than leave you waiting.
• Asking for one puts you on no list. If you want the email list, that's a separate form and a separate decision.

Nothing starts until we both know what it is.

Paid work starts with a written quote covering what's included, what it costs, and roughly when it lands. Accept it in writing, by email or text, and that's the agreement.

If you want something outside that scope partway through, I'll tell you what it adds in time and money before I build it. I don't do the extra work first and invoice you for it afterwards.

Timeframes I give are honest estimates, not deadlines with penalties attached, unless a quote says otherwise in writing. Most delays in this work come from waiting on content, logins or a decision, so the more of that you get to me early, the closer the estimate holds.

How the money side works.

• Packaged work. The fixed packages are priced on the offers page: a one time build plus a small monthly amount for the first tier, and monthly fees for the ongoing tiers. The ongoing tiers carry a six month minimum, which is stated on that page before you commit and repeated in your quote.
• Everything else is priced per job or per engagement after a conversation, because venue work, custom software and hands-on work inside a business don't fit a menu.
• Invoices are payable within 7 days unless your quote says something different. Payment details are on the invoice.
• GST. Every invoice states whether GST applies to it. Quoted prices tell you whether they include it.
• A deposit may be required before a build starts, and if so it'll be in the quote rather than sprung on you later.
• Monthly fees cover the month ahead. Stop the service and you aren't charged for months you haven't started.
• Late payment. If an invoice goes properly overdue I'll chase it before I do anything else, and I may pause ongoing work until it's settled. I'd rather talk about it: if cash is tight, tell me and we'll work something out.
• Third party costs such as domain registration, a paid plugin or an advertising budget are yours, and I'll always tell you before you're committed to one.

The short list that keeps a job moving.

• The content, photos, logins and answers a job needs, in reasonable time.
• The right to use whatever you hand me. If you give me photos, text or a logo, you're telling me you're allowed to use them. If they turn out to be someone else's, that's on you, not me.
• One person who can make decisions, so I'm not stuck between two answers.
• Keeping your own access safe. I'll set things up securely; I can't control what happens to a password after I hand it over.

You end up owning what you paid for.

• What you gave me stays yours. Your content, your photos, your logo, your data. You're letting me use it to build your thing, and that's all.
• What I build for you becomes yours once it's paid for. The site, the custom code, the automations, the copy written for you. Paid in full means it's yours to keep, change, or take to somebody else.
• My own toolkit stays mine. The general methods, templates and tools I bring to every job don't transfer with your project, and you're not paying for them. You get a licence to keep using them inside your own build, at no extra cost, for as long as you like.
• Third party parts keep their own licences. A font, a library or a stock photo comes with terms set by whoever made it, and those terms follow it into your project.
• Showing the work. I'd like to show finished work as an example. If it's already public, such as a live website, I'll treat it as showable. Anything not already public, I'll ask you first, and no is a complete answer.

The line between craft and fortune telling.

What I promise. I do the work myself, to the standard the site describes, and nothing is outsourced. If something I built breaks because of how I built it, I fix it, and I don't invoice you for fixing my own mistake. That holds for 30 days after a build goes live as an explicit warranty, and in practice for longer than that, because I'd rather fix it than argue about a date.

What I don't promise. Nobody can honestly promise you a Google ranking, a number of leads, a sales figure or a spot in an AI assistant's answer, because none of those are mine to hand out. Google, Meta, your hosting provider and every other platform change the rules whenever they want, and no supplier controls that. Anyone who does promise you one of those is either guessing or selling.

The site itself is provided as it is. I keep it accurate and working, and I'm not liable if it's down while I'm fixing something.

Australian Consumer Law sits above this page.

Nothing here removes rights you have under the Australian Consumer Law, and nothing here is meant to. Those rights include guarantees that services are provided with due care and skill and are fit for the purpose you told me about. Where the ACL applies, those guarantees can't be excluded, and I'm not trying to exclude them.

If a service I supply fails one of those guarantees, you're entitled to the remedies the ACL gives you. For a major failure that includes cancelling and being compensated for reasonably foreseeable loss. Where the law lets me choose, I'll either fix the work or refund what you paid for the part that failed.

Limits, stated instead of buried.

Subject to section 10, and to the extent the law allows me to limit it, my total liability for anything arising out of the work is capped at what you paid me for that work in the 12 months before the problem. I'm not liable for indirect or consequential loss: lost profits, lost opportunities, or the flow-on effects of something going wrong elsewhere.

I'm not responsible for platforms I don't run. If your host has an outage, Google changes an algorithm, a social network suspends an account, or a third party service raises its prices or shuts down, I'll help you deal with it, but I can't be liable for their decisions.

Backups: if a job includes backups, they're set up and tested. Where a system isn't in my care, keeping your own copy of your own data is on you.

How either of us walks away.

• Ongoing monthly work. Give me 30 days notice in writing after the minimum term has run, and it stops at the end of the paid month. No exit fee and no retention call.
• Project work. Stop it any time. You pay for what's been done to that point, and you get what's been built and paid for.
• My side. I can end an arrangement with 30 days notice, or immediately if an invoice is seriously overdue or I'm asked to do something unlawful or dishonest. If I walk away from ongoing work, I'll refund the unused part of what you've prepaid.
• On the way out you get your logins, your files and your accounts handed over properly. I don't hold a domain, a site or an account hostage. Ever.

Privacy, disagreements, law, and changes.

• Privacy. What I collect and what happens to it is set out in the privacy policy, and browser storage is covered by the cookie policy. Both are part of these terms.
• Confidentiality. Whatever I see inside your business stays inside your business. That runs both ways and it outlasts the job.
• If we disagree. Talk to me first. Most things dissolve in one phone call. If that fails, we try mediation in Canberra before anyone goes near a court.
• Governing law. These terms are governed by the laws of the Australian Capital Territory, Australia, and the courts of the ACT have jurisdiction.
• If one clause fails, the rest of the page still stands.
• Changes. I can update this page, and the date at the top moves when I do. Changes apply going forward, not backwards, and a change here never overrides a quote you've already accepted.

I work at your business rather than from a shopfront, so there's no public street address to publish. Notice under these terms can be given by email or text, and it counts as given when it arrives.